Process

Marketing and communication management and support services

Owner

Tea TrahovDirector for Administration

Manager

Hele-Riin PihelHead of Marketing and Communications Office, Head of Centre of E-channels

Responsible department

Marketing and Communications Office

Goals
Projects
Risks

Management and implementation of the university’s marketing and communication activities, brand, visual identity and reputation management, brand development and management, e-channel development management, organizing events. Coordination and implementation of internal and external communication and media relations.

RAK 66 Improving reputation and visibility in Estonia and internationally. Project 5 – Increasing the website traffic via Google

RAK 62 Improving reputation and visibility in Estonia and internationally. Project No 1 – involving a network of external writers

RAK 64 Improving reputation and visibility in Estonia and internationally. Project No 3 – additional formats for content collaboration with the media

RAK 65 Improving reputation and visibility in Estonia and internationally. Project No 4 – photo and video production capability

Risk 13Limited opportunities to recruit and keep top professionals in the field at the university will affect the competitiveness of the university in the long term.

Regulations

Strategic Plan of Tallinn University of Technology 2021–2025

Performance indicators

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Rectorate Strategy Office is responsible for the SMART environment:

katlin.paju@taltech.ee

Tallinn University of Technology

TALTECH.EE