Project

Improving reputation and visibility in Estonia and internationally. Project No 3 – additional formats for content collaboration with the media

Owner
Manager
Responsible department
The main processes
Jira
RAK 64
Link with the Strategic Plan

Tallinn University of Technology is visible in Estonia and internationally. We encourage the academic university community to interact with the general public, to be able to explain our scientific accomplishments to the public at large as well as raise interest in research and engineering education.

Deadline
31/12/2025
Status
Project has been launched

The goal is to launch new content collaboration formats with major Estonian media agencies in order to ensure a permanent and visible space in media for TalTech’s news and messages. Possible formats: a podcast of the Great Media House (e.g. current collaboration with Delfi on study programmes). E.g. permanent collaboration with the research news portal ERR Novaator and newspaper Õpetajate leht. E.g. “Reaching out to close neighbours – students’ web radio with local authorities and residents. E.g. TalTech’s fact check.

Project benefits

Permanent content collaboration formats allow the university to plan media coverage.  Good and substantive formats help build partnerships with major media agencies. Permanent and regular visibility in major media channels will increase the visibility and credibility of the university brand. In addition to increasing media coverage, a recurring column with interesting content helps increase the number of content readers and traffic to the university’s e-channels.

Regulations
Results and deadlines
1. Buy continuous visibility in portals, but also invest in publishing individual materials that expected greater visibility.on an ongoing basis
1.1. Visibility on portals is constantly being bought. Investments are also made in publishing individual material that needs greater visibility (for example Rohegeenius, Ärigeenius, Delfi). on an ongoing basis