Process

Marketing and communication management and support services

Owner

Tea Trahov Director for Administration, Head of Human Resource Office Contacts

Manager

Hele-Riin Pihel Head of Marketing and Communications Office, Head of Centre of E-channels Contacts

Responsible department

Director for Administration Office
Marketing and Communications Office

The main processes

Goals
Projects
Risks

Management and implementation of the university’s marketing and communication activities, brand, visual identity and reputation management, brand development and management, e-channel development management, organizing events. Coordination and implementation of internal and external communication and media relations.

RAK 66 Increasing reputation and visibility in Estonia and internationally. Project No 5- Increasing the website traffic via Google (Completed)

RAK 62 Increasing reputation and visibility in Estonia and internationally. Project No 1 – involving a network of external writers (Completed)

RAK 64 Increasing reputation and visibility in Estonia and internationally. Project No 3- additional formats for content collaboration with the media (Completed)

RAK 65 Increasing reputation and visibility in Estonia and internationally. Project No 4 – photo and video production capability (Completed)

Risk 13Limited opportunities to recruit and keep top professionals in the field at the university will affect the competitiveness of the university in the long term.

Regulations

Strategic Plan of Tallinn University of Technology 2021–2025

Performance indicators

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Rectorate Strategy Office is responsible for the SMART environment:

katlin.paju@taltech.ee

Tallinn University of Technology

TALTECH.EE