{"id":8503,"date":"2022-06-07T12:05:33","date_gmt":"2022-06-07T12:05:33","guid":{"rendered":"https:\/\/smart.taltech.ee\/?post_type=project&#038;p=8503"},"modified":"2024-07-16T08:19:52","modified_gmt":"2024-07-16T08:19:52","slug":"improving-reputation-and-visibility-in-estonia-and-internationally-project-5-increasing-the-website-traffic-via-google","status":"publish","type":"project","link":"https:\/\/smart.taltech.ee\/en\/project\/improving-reputation-and-visibility-in-estonia-and-internationally-project-5-increasing-the-website-traffic-via-google\/","title":{"rendered":"Increasing reputation and visibility in Estonia and internationally. Project No 5- Increasing the website traffic via Google (Completed)"},"content":{"rendered":"<h2>Project completed!<\/h2>\n<p>The goal is to double the number of external website users from 1 million in 2021 to 2 million in 2025 by using SEM (search engine marketing, Google paid traffic, Google text ads) and SEO (search engine optimization, Google organic traffic, editing texts to show up on search engines). To decide on the university\u2019s top strategic keywords by areas and expectations and to rank the corresponding content higher in search results. To use strategic keywords in order to increase the number of website users. To improve the content\u2019s search engine visibility through SEO, to train webmasters so that they would have the relevant competencies.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","project_categories":[255],"class_list":["post-8503","project","type-project","status-publish","hentry","project_categories-lause-25-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TALTECH | Increasing reputation and visibility in Estonia and internationally. 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